SEO Article on quick loading web pagesThe Quick and The NetQuickloading of your web pages - a must of website optimization and a good policy in search engine optimization. Why Quick Loading Web Pages?Unless you rely ONLY on users with high speed Internet connections, you must take into consideration the quick loading issue for your web pages. According to statistics, a first-time visitor will not "waste" more than 5 seconds until seing the content of your web page or, at least, until he/she gets an idea about what the web page is about. This means that for an average tranfer rate of 3 Kbytes per second your web page must take maximum 15 Kbytes of disk space.
If we understand this as being the size of all the displayed elements (page's script + graphics + content), then 15 KB doesn't seem so much, right? Let's see what we can put into 15 KB: - one graphic element (your web optimized logo) with a disk size around 1Kb
- 1000 words of content (you should have content-rich pages)
- 3 KB of script (HTML, CSS)
- another graphic element of, let's say, 2 KB (your linking partner's banner etc.) It is not so bad, is it? Of course, if you need to have pictures on your page, you will not be able to keep size within 15Kb. But even so, if in 5 seconds from click your logo and your content are displyed on your visitor's screen, then it is OK. If the visitor is interested, he will wait another 5 seconds or more for your images to load.
How to minimize the "disk size" of a web page and make it load quicker?1. By minimizing the size of your script. Try to stick with plain HTML when designing your web pages. Do not abuse of text formatting and/or excessive "special effects". Use CSS to define the behaviour of the links on your web pages. If you use a WYSIWYG-type HTML tool, make sure that you delete all unnecessary blank spaces this tool inserts in your HTML code.
2. By carefully writing the text on your pages. Keep your content simple and easy understandable. Use short and eloquent sentences. Do not use "high-tech" terms, unless your readers are of academic level. Use HTML Headding Tags to emphasize what's important. Do not abuse of paragraph use.
3. By minimizing the size of the graphics. Because graphic elements are critical when it comes to the size of a web page, you must pay a lot of attention to the graphics optimization issue. Carefully choose what type of image format you choose (GIF, JPEG or PNG) and make sure that you find for your graphics the limit point of the "screen size / quality / number of colors / detail level" ratio. For those of you interested in further reading, I recommend you to also read my "The Smallest Is The Best!.." article on Graphics Optimization.
4. By splitting your website into more small-sized sections (web pages), especially if you have to display a lot of pictures on your pages.
5. Try to have no more than 4 graphic elements on each of your web pages. Replace, when possible, image-buttons with simple text links towards the other sections of your website or towards your linking partners' websites.
6. If possible, keep the size of your small graphics below 1 KB - it will load "instantly" due to the way the TCP IP protocole transfers data.
7. When saving big graphics in GIF format, make sure you check the "interlaced" box in your image processing software's "Save As" box. This will not minimize the size of the GIF file, but it will tell to the browser to load it in two phases and put quickly something on your visitor's display. Is quick loading an advantage in Search Engine Optimization?I can tell you for sure that it is not an inconvenience. In terms of Search Engine Optimization it is also recommendable to have quick loading web pages. At least at their first visits, the search engines robots will spend little time crawling your website. If they can easily acces the content of your pages they will be able to gather more information in less time and this is a good thing, isn't it?
Bottom line: In terms of Website Optimization and Web Efficiency, we must make sure that we do whatever in our power to make sure that our web pages will load as quickly as possible on our visitor's display. There are more chances for The Quick to survive on The Net, than for The Slow.
Article by Decebal (Dudi) Scraba
Graphic Designer, website SEO optimization specialist and owner of www.ewolwe.com - a source of web resources IMPORTANT COPYRIGHT NOTICE FOR WEBMASTERS!
You may publish this article on your website ONLY upon receiving permission (ask permission in writing to e-mail address: copyright-at-ewolwe.com) and ONLY by providing full credit to the author - Decebal (Dudi) Scraba along with a live link to www.ewolwe.com homepage, placed in the author's box. |
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